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1 12 points For each of the following transactions, state whether the transaction is an example of backward vertical integration forward vertical integration outsourcing, divesture.
1 12 points For each of the following transactions, state whether the transaction is an example of backward vertical integration forward vertical integration outsourcing, divesture. or horizontal Integration. Also provide an explanation to defend your answer. (Transaction 1) Oakley Sunglasses (a manufacturer of sunglasses) purchases Sunglass Hut (a national retail chain for sunglasses). (Transaction 2) Microsoft (a distributor of video games) acquires Activision Blizzard, which is a company that publishes/creates new video games (Transaction 3) Kellogg's announced it would split into three companies: (1) one for frozen breakfast, (2) one for cereal, and (3] one for plant-based foods. (Transaction 4) StubHub (a secondary ticket market) merges with TickPick (another secondary ticket market). Together they hope to acquire a sufficient number of Taylor Swift tickets
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