1 2 A business is deciding whether or not to increase its annual expenditure on TV advertising Referring to Figure 1 below, use calculations to advise the business on whether or not it should increase its annual TV advertising expenditure Figure 1 Decision Tree Pay off (Em) Success 15 0 8 Increase annual TV advertising expenditure (E5 million) O Failure 4 5 0 2 Do nothing Zero EV 0 5 marks

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1 2 A business is deciding whether or not to increase its annual expenditure on TV advertising  Referring to Figure 1 below, use calculations to advise the business on whether or not it should increase its annual TV advertising expenditure  Figure 1 Decision Tree Pay off (Em) Success  15 0 8 Increase annual TV advertising expenditure (E5 million) O Failure  4 5 0 2 Do nothing Zero EV   0  5 marks

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1 2 A business is deciding whether or not to increase its annual expenditure on TV advertising. Referring to Figure 1 below, use calculations to

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