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1 3 . 3 9 Special order capacity constraint; relevant information; qualitative factors Rightway Printers, a book printing shop, is operating at 9 5 per
Special order capacity constraint; relevant information; qualitative factors
Rightway Printers, a book printing shop, is operating at per cent capacity. The entity has been offered a special order for
book printing at $ per book; the order requires per cent of capacity. No other use for the remaining per cent idle
capacity can be found. The average cost per book is $ and the contribution margin per book for regular sales is $
Required
a Which type of nonroutine operating decision is involved here? What are the managers' decision options?
b What information is relevant for this decision? Does the problem give you all of the information the managers need to
make a decision? What other information is needed?
c Using the general decision rule, what premium are the managers willing to pay per book to relax the constrained
capacity, assuming no qualitative factors are relevant?
d Explain how capacity affects the quantitative analysis for this decision.
e What qualitative factors could affect this decision?
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