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1 3 . 3 9 Special order capacity constraint; relevant information; qualitative factors Rightway Printers, a book printing shop, is operating at 9 5 per

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13.39 Special order capacity constraint; relevant information; qualitative factors
Rightway Printers, a book printing shop, is operating at 95 per cent capacity. The entity has been offered a special order for
book printing at $8.50 per book; the order requires 10 per cent of capacity. No other use for the remaining 5 per cent idle
capacity can be found. The average cost per book is $8 and the contribution margin per book for regular sales is $1.50.
Required
(a) Which type of non-routine operating decision is involved here? What are the managers' decision options?
(b) What information is relevant for this decision? Does the problem give you all of the information the managers need to
make a decision? What other information is needed?
(c) Using the general decision rule, what premium are the managers willing to pay (per book) to relax the constrained
capacity, assuming no qualitative factors are relevant?
(d) Explain how capacity affects the quantitative analysis for this decision.
(e) What qualitative factors could affect this decision?
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