1. 3. 4. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor. The amount of money that a customer pays for to enjoy a product or service. It is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service It occurs when an individual salesperson sells a product, service or solution to a client. 5. It can be intangible or tangible as it can be in the form ofservices 10. 11. 12. 13. 14. 15. or goods. The way your product or service appears from the outside. A marketing model that modifies the 4Ps model. It is responsible for every element of your sales, marketing strategies. and activities. It refers to how a business creates awareness in the market. It claims a new space in the mind of the customer different from the spaces occupied by existing products. The ultimate marketing strategy. This is where your product or service is actually sold. The place occupied by products in the hearts and minds of the consumers. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace. A powerful and sustainable highlevel marketing strategy used to create or influence a brand