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1 3 . Select the BEST implication of the following statement: 9 0 percent of a manufacturer s profit comes from repeat purchases: only 1

13. Select the BEST implication of the following statement: 90 percent of a manufacturers profit comes from repeat purchases: only 10 percent comes from trial or sporadic purchases. Therefore: ________
a. companies should work harder to find new customers b. existing customer retention is a given, focus all of your energy on finding new customers c. a companys first market should always be its current customers d. consider launching new brands to attract new customers

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