1 (40 Marks) 1.1 Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with their present and potential stakeholders and the general public. Based on this statement, discuss the effectiveness of the different forms of communication that BHS used to reach its target market. (10 marks) 1.2 Assume BHS intends to develop an effective integrated communications and promotion programme for BHS. (20 marks) Discuss the five steps that BHS can use in developing effective communication. 1.3 'The company undertook a vast brand-building exercise. Based on this statement, advise BHS how the brand can be differentiated. (10 marks) SECTION B Answer ANY THREE (3) questions in this section. QUESTION 2 QUESTION 3 [60 MARKS] "Marketing's goal should be to create value by offering satisfying solutions to customers' needs." Based on this statement, critically discuss the strategies a marketing organisation can adopt to maximise cus