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1 5 1 point Some hotels offer beds made by specific manufacturers, such as Sleep Number beds or Tempur - Pedic beds. The bed manufacturers

15

1

point

Some hotels offer beds made by specific manufacturers, such as Sleep Number beds or Tempur

-

Pedic beds. The bed manufacturers benefit because it has the potential to move prospective customer

(

anyone who recently comparison shopped for a new mattress

)

to which step of the customer development funnel?

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