$16-8.$ What are the similarities and differences between domestic and international marketing?

$16-9.$ Identify several products you think could be marketed in a variety of foreign markets with little customization. Identify other products that clearly would require customization.

$16-10.$ How do legal, cultural, and economic factors in your home country affect product policy for foreign firms?

$16-11.$ What are the pros and cons of trying to use a single brand name in different markets, as opposed to creating

unique brand names for various markets?

$16-12.$ What are the advantages and disadvantages of each pricing policy? Why do most international firms use

market pricing?

$16-13.$ The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix.

What is the difference between these two approaches, if both lead to standardization?

$16-14.$ What are some basic differences you might expect to see in TV ads broadcast in France, Japan, Saudi

Arabia, and the United States?

ALL Question with long answers