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1 7 . A form of advertising designed to enhance a company's image rather than promote a particular product is called _ _ _ _
A form of advertising designed to enhance a company's image rather than promote a particular product is called
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institutional advertising
product advertising
pioneering advertising
competitive advertising
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
