1. 9'.\" ms 8. Select all mobile customers who have expressed interest in the category into which the deal falls. This meant 2?B,TB{J customers in Hangzhou. Categorize the customers into FtFlvl cells. Randomly select a 5% sample of mobile consumers and offer the deal. This meant that at total of 13,939 received the Karaoke deal. This would be the data used for all subsequent analysis. Track the response (Eli. who respond. order sizes} by RFlvl cell. . Assess response across recency, frequency and monetary quintiles to get a feel for the data before performing a RFl'vl analysis. Assess response as well as profitability and return on marketing expenditure by RFlvl cell. Use results of the test to determine whether RFlvl analysis is effective in improving profits and return on marketing expenditures in mobile deal targeting campaigns. lf so, use the profitable RFlvl cells to target the remaining 264.841 customers