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1. A beverage company is considering whether to drop its line of grape soda. What factors will affect the company's decision? What is a qualitative

1. A beverage company is considering whether to drop its line of grape soda. What factors will affect the company's decision? What is a qualitative factor? Which of the factors you listed are qualitative?

2. What is an opportunity cost? List possible opportunity costs associated with a make-or-buy decision.

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