1. A brief introduction to your selected company (confirm your selection with your Instructor before you start): Brief history of company, list the main products or services provided, list the main competitors, describe the target customer. This section should be one page long, at most 2. Identify the main areas that you will manage: Group them within the classical Marketing Ps. For instance, producing advertising material or checking social media accounts is part of the Promotion P. Be as specific as you can. For example, "Designing the promotional strategy, estimating the advertising's budget and coordinating the production of advertising material with ad agencies" is a more precise explanation than just saying "supervising promotional campaigns". WARNING: Areas under your responsibilities as Marketing Director need to be achieving the KPIs that you will set up in #3. 3. Define how your role as Marketing Director will be measured.2 Define, at least, three (3) of your main KPIs (Key Performance Indicators) related to one or several of the 4P's. (see page 3 for KPI support) You do not need to establish a specific number, but they must be measurable. KPIs should be clearly defined so you and the leader that you report to can agree on your objectives for the next year. Your bonus depends on this!