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1. (a) Briefly explain why an individual's demand curve for Truffles is different from the market demand curve for Truffles. Which curve is likely to

1. (a) Briefly explain why an individual's demand curve for Truffles is different from the market demand curve for Truffles. Which curve is likely to be more price elastic? (b) Why is the responsiveness in the quantity demanded for Truffles to a change in its price important to the firm? [15 marks]

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