1. A charity you're working with is concerned that they are only breaking even when acquiring new one-off donors through digital marketing activity, for example $120 donation costs $120 in ad spend to acquire.  What would you advise them to consider and why?

 

2. Another charity you're working with on a separate project mentions to you that they're about to launch a DRTV (Direct Response Television) advertising campaign.  They're interested in what they should do with their digital channels in order to maximise their return on investment. What would you recommend?

 

3. End of the financial year (June) is a key time of year for many charities as the tax incentives drive the general public to make a donation.  A charity has approached you to run the "digital" components of their end of financial year campaign.  What questions would you want to ask the client and what strategic advice would you give?