1.A corporate vision can be described narrowly or broadly. Googles website describes its mission/vision as organizing the worlds information and making it universally accessible and useful. What does this mission statement tell you about what Google believes its core competence is and what market needs it is targeting? How useful do you find this mission in setting Googles strategy? If you were the CEO of Google, what might you vision for its future be? Explain the rationale for your answer.

2.In the context of M&A, synergy represents the incremental cash flows generated by combining two business. Identify the potential synergies you believe could be realized in Googles acquisition of Nest that could be achieved by leveraging other Google products and services. Be specific. Identify synergies Google is not likely to realize by operating the firm as a wholly owned largely autonomous subsidiary. Speculate as to why Google has chosen to operate Nest in this manner.

3.Describe what you believe to be Googles business strategy? Would you describe their strategy as cost leadership, differentiation, focus, or a hybrid strategy? Explain your answer. To what extend do you believe it is driven Googles business strategy?

Reading Link: (Page 201)

https://books.google.com/books?id=PjFOBQAAQBAJ&pg=PA206&lpg=PA206&dq=a+corporate+vision+can+be+described+narrowly+or+broadly.+Google's+website+describes+its+mission+vision&source=bl&ots=4zqX-HXIr8&sig=0UATZG6d1hMWzOBe8iddNU6ho6Y&hl=zh-CN&sa=X&ved=0ahUKEwjb4cm_x_jKAhUCOj4KHUuAA5oQ6AEIHTAA#v=onepage&q&f=false

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