1. A customer has perceived benefits from a landscaping service of $1525.00 and the price
for the service is $825.00. Another landscaping service has perceived benefits of $1900
and the price for the service is $1100. Compute the value ratio for both choices. Which
of the two options should we go with? What do we have to remember about benefit
dollar amounts? Are there other considerations before making a final decision?
 

2. Research "digital twins" and provide two examples. How can the digital twin virtual
world help goods or services in the real world?
 

3. In 2020, Nagle Enterprises had outputs of $430,000. Input costs were Labor $95,000;
supplies $15,000, and utilities $5,000. Compute the productivity for 2020.
In 2021, they had outputs of $550,000. Input costs were labor $100,000; supplies
$20,000; and utilities $6,000. Compute the productivity for 2021.
What has happened? Is there anything to be concerned about as we move forward?
 

4. We want to compute the value of a loyal customer. The customer on average spends
$80.00. They come in 2 times a month. The contribution margin is .20 and the
customer defection rate is 14%. What is the value of a loyal customer? What are some
things we could do to increase the value of this loyal customer?