1 (a) Explain how Sony could be disadvantaged by operating in a dynamic market. 4 (e) Evaluate the importance of branding in helping businesses such as Sony to enter the Chinese games console market. 2 (a) Explain how high levels of market orientation might benefit Vi-Spring. Extract F Currency Index of the pound () against selected currencies July 2013 to January 2014 20 120- 115 110 Sterling Index base year 105 100 = July 2013 100 95 July 2013 August 2013 Chinese Yuan Indian Rupee US Dollar Month/Year (e) Using the data in Extract F, evaluate the likely impact of the changing value of the pound () on an export business such as Vi-Spring. 20 20 20