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1. A farmer group produces and packages quails, and supplies them to a market segment using a single product focus strategy. The important features of

1. A farmer group produces and packages quails, and supplies them to a market segment using a single product focus strategy. The important features of this market segment are summarized in the demand function which is estimated as Q_d=10-5/8 P_0+4/7 P_S-3/4 P_T+8/3 I+16/3 G where Q_d is the quantity of quail packs bought by consumers in the market segment per month, P_0 is the own price of quails in the market segment, P_S is the monthly price of meat spice supplied by other firms in the market segment, P_T is the monthly price of turkey meat packs supplied by other firms in the same market segment, I is the average monthly income of individual consumers in the market segment, and G is the monthly growth of the market segment. In the next month, Q_d is projected to be 64, P_0 to be 40, P_S to be 196, P_T to be 32, I to be 120, and G to be 6. You are required to estimate the: (a) own price elasticity of demand and explain whether the quails are ordinary or giffen products in the market segment [4 marks] (b) cross price elasticity of demand and explain whether the meat spice is complementary or competing with quails in the market segment [4 marks] (c) cross price elasticity of demand and explain whether the turkey meat is complementary or competing with quails in the market segment [4 marks] (d) income elasticity of demand and explain whether the quails are necessary or luxurious products in the market segment [4 marks] (e) elasticity of demand with respect to segment growth, and explain the sensitivity of the quail business to market segment growth [4 marks]

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