1) A Handling Specialty Inc., a company that manufacturescustom-engineered, material-handling products for customersworldwide, has a solid reputation for successfully tackling complexproblems. However, the costs of crating and shipping structuresweighing thousands of pounds, not to mention the resulting carbonfootprint, are prohibitive. This considered a major ___ weakness in_____. *

1 internal; distribution

2 internal; value chain

3 internal; operations

4 external; wholesale

1.B All of the following questions about marketing must beexamined in strategic planning EXCEPT one. Which one? *

A Are product quality and consumer service good?

B Are dividend payout policies reasonable?

C Does the firm conduct market research?

D Are marketing, planning, and budgeting effective?

1 . C Which of the following is NOT a condition that causes highrivalry among competing firms? *

C 1 Falling demand for the industry’s products

C 2 High entry barriers

C 3 Excess capacity

C 4 Perishable products

1 D When the products being purchased are standard orundifferentiated, it results in ____ bargaining power of consumers.*

D1 marginalized

D2 higher

D3 negligible

D 4 lower

1 -E According to Roger Schroeder, which basic functionwithin production and operations deals with aggregate planning andscheduling? *

E1 Process

E2 Inventory

E3 Capacity

E4 Quality