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1. A local newspaper distributes this list of advertising rates on its rate card: No. of column-inches 0-35,000 35,00170,000 70,001-100,000 100,001150,000 More than 150,000 Advertising
1. A local newspaper distributes this list of advertising rates on its rate card: No. of column-inches 0-35,000 35,00170,000 70,001-100,000 100,001150,000 More than 150,000 Advertising rate per column-inch $2.00 $1.90 $1.75 $1.65 $1.50 A retail advertiser contracted for 100,000 column-inches of advertising space during the past year. At the end of the year, the retailer had purchased 110,000 column-inches of space in that newspaper. Did the retailer carn the contractor a rebate, or a short rate and if so, how much? Please show any calculations you make. Clearly indicate your answer 2. Using the figures from question 1, what if the advertiser actually had used 68,000 column-inches of advertising during the year? Did the retailer carn the contractor a rebate, or a short rate and if so, how much? Again, please show your calculations and clearly indicate your
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