1- A need is one which the customer himself may not be aware of having .

A. Blatant B. Latent C. Critical D. None of the above

2- A good idea is not necessarily a good business opportunity and the underlying determines the potential of the idea

. entrepreneur's opinions . entrepreneur's friends . market demand . None of the above

3-should help customers understand exactly how a firm will solve their pain or address unmet needs. Mission Statement Positioning Statement ) Value Proposition ) Customer Statement