1) A US electronics manufacturer wants to market their stereo in Australia. Which cultural aspects will the marketing department need to consider that might be different between the two countries?

A.Dress

B.Symbols

C.Language

D.Demographics

2) A hotel has identified three tactics to take advantage of the social trends discussed in the text. These tactics include (1) featuring same-sex couples in a new social media campaign for the hotel's wedding services; (2) addinga fitness centre; and (3) installing self-service check-in kiosks. The hotel is responding to the social trends of:

A.health and wellness, lack of time, and greener consumers

B.equality, health and wellness, and transparency

C.greener consumers, health and wellness, and transparency

D.health and wellness, equality, and lack of time

3) Which of the following would be used by marketers to keep track of both competitors' activities and consumer trends?

A.all of them

B.industry publications

C.market research companies' publications

D.Consumer review websites

4)A university just appointed a new marketing manager whose first task was to evaluate the university's immediate environment. Which of the following questions would you NOT expect the marketing manager to ask?

A.What is the impact of COVID on international student admissions?

B.Who are the university's current consumers?

C.What is the university doing well?

D.Who are the competitors?