1.

a) What is the message that P&G wants to send to its customers?

b) According to your opinion what does the benefit P&G gain when they implemented the Thankyou Mom campaign'?

c)What kind of emotions does this video evoke in you? Explain what you felt and why. (there are no wrong answers here, just you thinking.

2.Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In such a situation, what should be Agatha's Inc. pricing objective? Provide an explanation for your answer.

3.

a)What is shopper marketing and how might retailers use Wi-Fi technology to implement it?

b)What may be the likely response as more shoppers learn that retailers gather information without their knowledge?