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1. ABC advertising company wants to change its strategy so as to align itself to current advances in technology with a view to achieve competitive

1. ABC advertising company wants to change its strategy so as to align itself to current advances in technology with a view to achieve competitive advantage .Explain five trends in technology that ABC Advertising company can adopt .How can these trends bring about competitive advantage ?

2. Explain five barriers that ABC Advertising may have to overcome in its adoption of the IT trends identified in question 1

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