Question
1. ABC Corp. has placed a banner ad on the home page of XYZ.coms Website. XYZ.coms home page attracts 900,000 visitors per month, and ABC
1. ABC Corp. has placed a banner ad on the home page of XYZ.coms Website. XYZ.coms home page attracts 900,000 visitors per month, and ABC Corps banner ad gets a click-ratio of 4%.
Calculate the following:
1) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if the payment is made on a PPC basis, @ $ 0.40 per click?
2) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if payment is made on the basis of a CPM of $20?
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Management Information Systems Managing the Digital Firm
Authors: Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
7th Canadian edition
133156842, 9780133577099 , 978-0133156843
