1. Abstract -providing thorough insight your chosen Aus Tourism brand. 2. Market -market size, trends, other characteristics of the tourism market. 3. Segmentation -define their segmentation criteria. -analyse how effective it is. -profile segments -identify the priority segment. 4. Positioning -how is your brand positioned against others? 5. Marketing analysis -assess how effective their marketing is for the priority and other segments. 5.a Marketing recommendations. 6. Conclusion