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1) Access Runza Restaurants website at www.runza.com. Describe the content on the site. Examine the characteristics of successful e-commerce sites given in chapter 4. Discuss
1) Access Runza Restaurants website at www.runza.com. Describe the content on the site. Examine the characteristics of successful e-commerce sites given in chapter 4. Discuss each characteristic as it relates to Runzas website. What is your overall evaluation of the website? Q2) Explain how a Runza Restaurant could use mobile marketing. Provide details. Q3) Explain how behavioral targeting would be useful to an individual Runza Restaurant manager. Design a behavioral targeting program that could be used by Runza
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