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1. According to Paco Underhill, which of the following is the number one determining factor of customer satisfaction? a. wait time b. accurate sizing c.

1. According to Paco Underhill, which of the following is the number one determining factor of customer satisfaction?

a. wait time

b. accurate sizing

c. finding a product on sale

d. wider aisles to shop in

e. effective signage

2. The average viewing time for a sign is approximately

a. 12 seconds

b. 4 seconds

c. 3 seconds

d. 30 seconds

e. 2 seconds

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