1. According to the authors of Value Creation at Anheuser-Busch, what are the real options available to the company specifically or to the industry in general?

Link to article: http://webs.ucm.es/info/jmas/doctor/beer.pdf

1. Identify and discuss potential real options that might exist in the mass media entertainment industry of Walt Disney in general or in the Walt Disney company specifically.

Can someone please answer these questions in a discussion format? Thank you