$1$ Activities of the Personal Selling Process

This activity is important because over $13$ million Americans work as salespeople today, and many of you will work in sales during some part of your career. Personal selling impacts the success of almost every organization. The goal of this exercise is to demonstrate your understanding of what takes place at each step of the personal selling process.

$01$:$02$:$16$

Match each of the personal selling activities below with the appropriate step in the personal selling process.

Match each of the options above to the items below.

You seek new university customers from customer referrals, trade shows, and networking.

You review the account history and identify the key decision makers at the university.