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1.. Address the following questions in your report: What is Publix's strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely
1.. Address the following questions in your report:
- What is Publix's strategy?
- Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Publix is taking?
- What type of competitive advantage is Publix trying to achieve?
- What does a SWOT analysis of Publix reveal about the overall attractiveness of its situation?
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