1: Adlassian A. Customer Performance Analysis I. Year-to-Year Customer Performance and Trends (6 marks) Based on Table 1, Adlassian Clothing Ltd (ACL) has demonstrated significant growth in customer accounts and average purchases per customer over the three-year period: Customer Accounts: Increased from 780,000 in 2019 to 1,150,000 in 2021, indicating a robust customer base growth. Active Accounts: Accounts with at least one purchase rose from 34% in 2019 to 72% in 2021, reflecting improved customer engagement. Average Purchase Per Customer: Grew from $350 in 2019 to $680 in 2021, showing increased spending per customer. Despite these positive trends, some performance metrics indicate areas needing improvement: Customer Complaints: Increased initially from 83 in 2019 to 102 in 2020 but decreased to 91 in 2021, highlighting fluctuating customer satisfaction. On-Time Delivery: Dropped from 98% in 2019 to 89% in 2020, before partially recovering to 92% in 2021, suggesting operational challenges during the pandemic. Customer Satisfaction: Improved marginally from 3.00 in 2019 to 3.28 in 2021, indicating slight enhancements in customer experience. Overall, ACL has experienced substantial growth, but must address delivery and satisfaction issues to remain competitive. (Word count: 186) II. Suitable Ratios (2 marks) To support the evaluation