Question
1. -----------------------------advertising is when a company compares its brand indirectly with other brands. a comparative b informative c patronage d persuasive e competitive 2------------------------advertising is
1. -----------------------------advertising is when a company compares its brand indirectly with other brands.
a comparative
b informative
c patronage
d persuasive
e competitive
2------------------------advertising is when a company compares its brand directly with other brands.
a patronage
b persuasive
c competitive
d comparative
e informative
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Comparative advertising compares two or more competing brands o...
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International Business The Challenges of Globalization
Authors: John Wild, Kenneth Wild
8th edition
978-0133867930, 133867935, 978-0133868029, 133868028, 978-0133866247
