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1 ) After reading the article L Or al s New Digital Chief Takes Cosmetics Virtual in Module 2 : Lecture Materials & Resources, write

1)

After reading the article L

s New Digital Chief Takes Cosmetics Virtual in Module

2

: Lecture Materials & Resources, write a detailed summary of L

Oreal

s marketing strategy and mention any concepts

/

terms from the textbook

(

.

.,

from the chapters read so far

)

that can be linked to the article

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