1. After reading the companion article (Marketing: The Unappreciated Workhorse), provide a detailed explanation regarding the ways (plural) in which marketing can be more effectively understood by all executives of an organization. Please use specific illustrations and information to support your explanation. [insert the body of the response here] The term briefly (or brief) suggests about 500 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]