1. after the case study, eHarmony expands into offering services for other life events, what is eHarmony's generic business strategy? Explain the phase of the online personals industry life-cycle that eHarmony experienced when Match launched Chemistry.

2. Diagnose Mobileye's technology strategy for Robotaxis. Provide three advantages of second-movers.

3. What are three problems of horizontal integration? Explain two synergies behind Time's acquisition of Essence Magazine.

4. What are three reasons for diversification? Explain which reason applies to Essence magazine launching music festivals.