1. All launch elements of the new LG cell phones were designed for the youthful, style-conscious and techno-savvy university and college crowd. This group is referred to as the: a. strategic positioning. b. sustainable competitive advantage. c. youth population product placement. d. target market. e. extreme competition. 2. Which of the following is a strategy employed by LG Canada? a. Focus research and development activities for one product line b. Increase market share by advertising on the Internet c. The blending of all four strategic elements of product, pricing, distribution and promotion. d. Concentrate marketing of most popular designs only e. Market to wholesale organizations exclusively 3. To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and to: a. change them. b. take advantage of them. c. satisfy them. d. manipulate them. e. define real and artificial buying situations. 4. Prospective customers include: a. individuals buying for themselves. b. individuals buying for their households. c. organizations that buy for their own use (such as manufacturers). d. organizations that buy for resale (such as wholesalers and retailers). e. all of the answers are correct. 5. The text explains that the two central concerns of marketing are: a. market share and customer satisfaction. b. discovering and satisfying consumer needs. c. promotion and sales. d. maximizing an organization's sales and products. e. needs and wants. 6. The six major environmental factors in marketing are : a. air, water, soil, mineral, gas, energy b. consumer, retailer, manufacturer, organization, society and government as a whole. c. product, price, promotion, place, process, physical evidence d. demographic, socio-cultural, economic, technological, regulatory, and competitive forces e. natural resources, weather, social awareness, economic factors, regulation, technology 7. Which of the following statements describes a regulatory force? a. Several provinces have legislation requiring children under four to use car seats. b. A car battery comes with a lifetime guarantee. c. An automobile offers a $500.00 rebate. d. Tupperware has more than 200,000 independent contractor dealers who market its entire product line. e. A major bottler offers a 10-cent refund on returnable bottles. 8. You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans, you should consider which of the following forces in your planning process? a. Economic environment b. Technological environment c. Competitive environment d. Social environment e. All of the answers are correct 9. Alternative products that can satisfy a specific market's needs are called: a. substitute markets. b. target markets. c. mixed marketing. d. cross product marketing. e. competition. 10. __________ is the type of competition that occurs when a few companies control a market. a. Pure competition b. Cross-market competition c. Oligopoly d. Monopolistic competition e. Monopoly Section C: Essay / Paragraph Style (5 marks each) Address each of the next four (4) questions using a "paragraph" format; BOLD your answer: 1. Why are you, as a student, already somewhat of an expert in marketing before taking this course? 2. What is marketing? Is it the same thing as advertising? Why or why not? 3. Give examples of how the five environmental forces affect the marketing environment. 4. How does technology affect marketing