1. All of the following are considered disadvantages of the sole proprietorship form of business except:

A Group of answer choices

B government incentives

C unlimited liability

D easy to scale

E complete control

2.

What term replaces the word place when marketers are using the 4 Cs model in place of the 4 Ps?

A Group of answer choices

B convenience

C cooperation

D collaboration

E communication

3. Hotels consider loyalty club members to be a specific market segment because they often try to choose the same hotel chain again and again in order to maximize their benefits. This example illustrates what basis for market segmentation?

A Group of answer choices

B sociocultural

C behavioral

D psychographic

E demographic

4.

Assume that car manufacturers began to offer smaller, more fuel efficient cars due to new gas mileage legislation. Their decision was most likely in response to a change in what external factor?

Group of answer choices

A political

B Sociocultural

C economical

D environmental

5. Starting with forecasted sales, this software tool uses lead times for various parts to ensure each one arrives in times to facilitate just-in-time production.

Group of answer choices

A Critical Path

B Six Sigma

C PERT

D MRP