1.

An advertiser bids $10 on a keyword (CPC), achieves a 1% CTR and achieves a 5% conversion rate. What would an equivalent CPA for this advertiser be?

	a.	$10
	b.	$100
	c.	$20
	d.	$200

2..Retargeting in display ad strategy means showing ads to consumers based on their past browsing behavior in Google.

True

False

3. In AdWord Auction, the money an advertiser pays for each keyword ONLY depends on his/her bidding price.

True

False

4.

In AdWord Auction, the more money an advertiser bids on a keyword, the higher his/her chance is to win the keyword.

True

False

5.

In AdWord Auction, the more money an advertiser bids on a keyword, the higher his/her chance is to win the keyword.

True

False