1. An advertising agency wants to know what factors made the last campaign they ran for a major brewery such a success. This is an example of:

(a) exploratory research

(b) descriptive research

(c) analytical research

(d) predictive research

Answer:

2. Classifying the following questions as exploratory, descriptive, analytical or predictive research:

(a) Why have the sales of our products in Scotland been so high? Answer:

(b) What are our sales in Scotland compared to our sales in France? Answer:

(c) How can we improve our sales in France? Answer:

(d) Is it possible to identify the factors that affect our sales in Scotland? Answer:

(e) What has been the level of our sales in Germany over the last five years? Answer:

(f) Why are our sales lower in France than in either Scotland or Germany? Answer:

(g) Will a change in the packaging improve our sales in France? Answer:

3. Pilot projects are a common type of:

(a) exploratory research

(b) descriptive research

(c) analytical research

(d) predictive research

Answer:

4. Research that tests relationships between different variables is:

(a) exploratory research

(b) descriptive research

(c) analytical research

(d) predictive research Answer:

5. A factory manager notes from his records that productivity levels are higher when the weather is cooler and concludes that employees work harder in cold weather. This is an example of:

(a) an inductive process

(b) a deductive process

Answer: