1. An international smartphone company needs to decide on the colour of their next device. They determine that they should start with secondary-based trend research on general colours. In the past, they have been successful looking at both fashion and technology products. This information will assist the researchers in narrowing down the five colours to include as options in an upcoming survey. The survey will be quantitative and conducted next quarter. a clear statement of purpose for the research.

2. You are the marketing manager for an organic beauty supply store. Sales are steady with your current product lines, but you are ready for more. You feel that introducing a new product sometime within the year would be great. The only issue is you are not sure what to develop. Discuss the advantages of choosing qualitative or quantitative research. If you can do both, which would you conduct first?

3. Your school wants to know more about the experience of students taking online classes. They have not done any research on this topic yet. They want to understand students' in-depth perceptions and attitudes toward online tasks and why the respondents feel that way. They also want to know how students approach their online studies on a day-to-day basis, the order in which they finished all of their activities, and what works well and doesn't work well. Would you recommend quantitative or qualitative research? Why?

4. Which stage of working with an MRP do you think is most important for the marketer to be knowledgeable about?