1. An organizations most important relationships are those with:

A. Customers and other consumers D. Government regulators and inspectors

B. Investors and analysts E. Neighbors and the larger community

C. Employees and their supervisors

2. Two factors have enhanced managements respect for employee communication in public relations: One is the value associated with building employee understanding, teamwork, and commitment in achieving bottom-line results. What is the other?

A. Public relations expanded role in directly achieving bottomline results

B. The need for a strong management communication network and to hold supervisors accountable for effective employee communication

C. Advances in technology require greater skill to carry out the employee communication function

D. Employee disloyalty costs American businesses $150 billion a year

E. Public relations has the coordination and mediation necessary for dealing with employees

3. When surveyed, the majority of employees give their organizations high marks on which one of the following?

A. Credibility D. Downward communication

B. Manageability E. Upward communication

C. Use of the grapevine