Question
(1) Analyse the impact of the organisation on local economies where its offices and production sites are located. (2)(a)Compare 'adaptation' versus 'standardisation' marketing mix approaches
(1) Analyse the impact of the organisation on local economies where its offices and production sites are located.
(2)(a)Compare 'adaptation' versus 'standardisation' marketing mix approaches for the organisation to enter a new market.
(b)Assess FOUR different market entry methods that the organisation could consider when planning to enter a new overseas territory.
CHOSEN ORGANISATION- FedEx
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Microeconomics
Authors: Dean S. Karlan, Jonathan J. Morduch
2nd edition
1259813337, 1259813339, 978-1259813337
