1. Analyze how Eataly's strategic planning contributed to the competitive advantage it has created. Using Balanced Scorecard to identify their goals, actions and results, related to the 4 dimensions of the BSC: Financial, Customer, Internal Process, and Learning and Growth. 2. Propose at least two recommendations, including specific examples, for how Eataly might adjust its business strategy so the company can strengthen its competitive advantage in the market. Using PESTLE analysis to identify how their resources help them to define opportunities and threats