1. Analyze the Milk Tea industry's situation and prospects by looking into the following:

a. Market size and/or growth rate and stage in the growth cycle

b. Number of players and their relative sizes; market share analysis

c. Market aspects (products or service, price, promotion, and channels of distribution)

d. Buyer/Customer profile

e. Factors affecting costs of doing business

f. Operations/Production aspects

g. Technology developments

h. Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)

i. Problems in the industry

j. Critical success factors in the industry