Question
1) Analyze the rental process given in the case study. What are the factors that affect the throughput rate, throughput time, and inventory at each
1) Analyze the rental process given in the case study. What are the factors that affect the throughput rate, throughput time, and inventory at each stage of the process (available, delivery, pickup etc.)?
2) Based on learnings from core operations class, make recommendations on how to improve the process performance?
3) How will digital technologies help achieve your recommendations in the previous question?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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73404829, 978-0073404820
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