1) Answer the following questions

a) Offering as evidence statements such as everybody knows is a description of the logical fallacy known as ________. A) an appeal to popular opinion B) an ad hominem attack C) a false dilemma D) a false analogy E) a red herring

b) In a persuasive message, reminding your audience that they have made similar decisions to the one you would like them to make now is known as appealing to the ________ principle. A) consistency B) deja vu C) reciprocity D) scarcity E) liking

c) We all know that money is tight these days, so smart business people like Big Company A and Bigger Company B invest their dollars wisely in the high quality products and services we offer at XYZ Technology. The excerpt above illustrates which technique for appealing to emotion? A) the consistency principle B) the scarcity principle C) the reciprocity principle D) the social proof principle E) the liking principle

ASAP with explanation in 30 mins. It will be appraised.