1. Anticipating China\'s rise to the top of the global food and beverage market, Kellogg Company entered into an agreement with China-based Wilmar International Limited for the purpose of selling and distributing Kellogg\'s existing cereal and snack foods to consumers in China for the very first time. Kellogg brings an extensive collection of globally renowned products and expertise in the industry to the table, whereas Wilmar offers marketing and sales infrastructure, including an extensive distribution network and supply chain. This agreement allows both companies to profit from a synergistic relationship. a. Use Ansoff\'s product/market expansion grid to identify Kellogg\'s growth strategy in China. Briefly explain your answer. b. Use Maslow\'s hierarchy of needs to identify any TWO (2) needs Kellogg may be able to satisfy in China. c. What type of buying behavior do consumers typically display when they buy food and beverage items that require little thinking, even though they may be able to choose among a number of distinct brands? d. Wilmar is a market-leading consumer packaged goods company in China. Based on your answer in (c), identify three tactics Wilmar could use to ensure the successful uptake of Kellogg\'s products in China. e. If you worked for Kellogg on the marketing team originally tasked with assessing the market opportunity in China, what marketing research objective would you have suggested once Kellogg had decided to establish a footprint in China? Assume that Kellogg had no previous experience in China whatsoever. f. Which analytical tool would you use to assess the macroenvironment in China?