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1 Apple's sleek, minimalist packaging for iPhones creates immediate consumer recognition deemphasizes the importance of labels is primarily used to hold and protect products stifles
1 Apple's sleek, minimalist packaging for iPhones creates immediate consumer recognition deemphasizes the importance of labels is primarily used to hold and protect products stifles brand awa
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
4th edition
133798070, 978-0133798074
