1. Apply Porter's 5 forces to the automobile industry. Do you think from your analysis that the automobile industry is a good industry to invest in? What are the changes that you can see in the industry that will impact its profitability? What was the outcome of our analysis? 2. What are some of the criteria we have examined to appreciate whether a business is a good one? 3. In the lecture we discussed the A380. We looked at the cost per seat mile, lack of specific marketing and the concept of point to point, rather than hub to hub. What is your analysis of the reason for the failure? 4. What is a vision? What is a mission? Investigate two companies that operate in India or Australia and find their definitions of vision and mission